Durham, NC - October 17, 2019 - Klearly, the intelligent revenue operations platform, today announced the successful completion of $1.5 million in seed financing. The financing was led by venture capital firm IDEA Fund Partners, whose portfolio companies include other successful technology companies including Switchboard, Canopy and Pendo. Angel investors also contributed to the round. Klearly will use the funding to fuel its continued growth, expand the team, and accelerate product development.
Klearly’s SaaS-based platform uses data science and machine learning to help sales and marketing teams quantify their impact on revenue, and provides prescriptive, actionable recommendations on future activities. Klearly’s platform tells sales and marketing leaders the ideal combinations of activities that will most significantly influence future revenue.
“Klearly’s platform will fundamentally change and improve the way sales and marketing teams operate in the future,” said Lister Delgado, managing partner, IDEA Fund Partners. “Klearly’s first-hand knowledge of the challenges sales and marketing leaders face when it comes to contributing to revenue is unmatched. What the Klearly team has developed over the last year is extremely impressive and we’re excited to partner with them as they continue to grow and move into a market leader position.”
"Large organizations continue to spend millions of dollars on sales and marketing, yet still have no quantitative way to understand the return on their spend, how they're impacting revenue, or what marketing activities would positively influence future revenue," said Alex Krawchick, Founder and CEO, Klearly. "We founded Klearly to transform marketing from a cost center to a profit center and empower teams with the data they need to make better, more informed decisions that will increase growth.”
He continued, “We're thrilled to have the support of IDEA Fund Partners as we continue to grow, invest in product development, and deliver value to our expanding customer base."
Klearly is the revenue operations platform for B2B marketers who desire the smarter path to growth. Headquartered in Durham, NC, Klearly uses data science and machine learning to help marketing and sales teams understand how they’re contributing to the business and prioritize how to most effectively grow the business. Klearly’s SaaS platform identifies the ideal combinations of marketing and sales activities that will most significantly impact future growth. The result is a forward-thinking revenue function armed with the right data to be a more accountable contributor to business growth. Visit www.klearly.com or https://www.linkedin.com/company/klearly/ for more information.